BUSINESS OF LIFE

VICE

VICE approached PepRally for a broadcast package for it's show "Business of Life", which evaluated the business of current state of industries such as cyber security, fashion, health, and the art market. Working off of initial concept sketches, we presented 3 different style frame treatments (see mine below).

I was then responsible for animation of the title sequence, that was combined with Ana Kim's stellar Cel Animation. In addition to the title, we delivered bumps, transitions, lower thirds, and a looping background.

ROLE Design & Animation

PRODUCTION COMPANY PepRally
CREATIVE DIRECTOR Erica Gorochow
PRODUCER Kathryn Henderson
DESIGN Brian Michael Gosset, Nicolas Girard, Terra Henderson
ANIMATION Terra Henderson
CEL ANIMATION Ana Kim

CLIENT Viceland
CREATIVE DIRECTION Matt Schoen
ART DIRECTION Annie Rosen, Gabriel Tick
DESIGN Magnus Atom

STYLE FRAMES

[unex_ce_button id="content_x8r01o4q5" button_text_color="#ffffff" button_font="light" button_font_size="18px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#ff5958" button_padding="10px 20px 10px 20px" button_border_width="0px" button_border_color="#ff5958" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#aeaeae" button_border_hover_color="#aeaeae" button_link="http://www.terrahenderson.com" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]⟵ Back to Projects[/ce_button]