HIP HOP AWARDS

BET

Each year, the BET Hip Hop awards takes on a different look based on current trends. For the intial internal approach to the years package, BET asked me to do some exploratory design treatments in different styles. The package needed to include photography, in order to feature the host DJ Khaled and award honorees.

The first treatment I developed was based on the layered textures created from subway ads being ripped down over and over again. The second was bold, graphical and played with the optical illusions that such contrasting stripes could create.

ROLE Design & Animation

CLIENT BET
CREATIVE DIRECTOR Josh Pelzek
ART DIRECTOR Dana Kinlaw
PRODUCER Rebecca Heineman
DESIGN Terra Henderson

RIPPED PAPER

OPTICAL STRIPES

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