#MYANDROID AT SXSW
After the #myAndroid Taste Test, Slanted got asked to team up on another project for Google. They wanted to create an interactive experience for SXSW that involved an LED mesh covered truck developed by Deep Local. They needed elements that could be customized in real-time and displayed on the truck.
Working under the Creative Direction of Phil Sierzega, we developed a library of backgrounds, looping animations, and stickers. SXSW festival-goers were then able to personalize the LED truck using a custom-built control panel. Using our preset library, they could customize a background that showed off their unique tastes.
CLIENT Droga5 / Google
SENIOR INTERACTIVE PRODUCER Ryan McGrath
PRODUCER Alyssa Cashman
TRUCK BUILD & PROGRAMMING Deep Local
PRODUCTION COMPANY Slanted Studios
EXECUTIVE CREATIVE DIRECTOR Philip Sierzega
PRODUCER Jennifer Vance
DESIGN & ANIMATION Terra Henderson
DIRECTOR & EDITOR Philip Sierzega
VIDEO PRODUCTION Rocky Conly
DP David Atkins
MUSIC Podington Bear "The Dirty"