#MYANDROID AT SXSW

GOOGLE

After the #myAndroid Taste Test, Slanted got asked to team up on another project for Google. They wanted to create an interactive experience for SXSW that involved an LED mesh covered truck developed by Deep Local. They needed elements that could be customized in real-time and displayed on the truck.

Working under the Creative Direction of Phil Sierzega, we developed a library of backgrounds, looping animations, and stickers. SXSW festival-goers were then able to personalize the LED truck using a custom-built control panel. Using our preset library, they could customize a background that showed off their unique tastes.

ROLE Design & Animation

CLIENT Droga5 / Google
SENIOR INTERACTIVE PRODUCER Ryan McGrath
PRODUCER Alyssa Cashman

TRUCK BUILD & PROGRAMMING Deep Local

PRODUCTION COMPANY Slanted Studios
EXECUTIVE CREATIVE DIRECTOR Philip Sierzega
PRODUCER Jennifer Vance 
DESIGN & ANIMATION Terra Henderson

CASE STUDY
DIRECTOR & EDITOR Philip Sierzega
VIDEO PRODUCTION Rocky Conly
DP David Atkins
MUSIC Podington Bear "The Dirty"

CASE STUDY

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