Walmart approached PepRally to develop a series of promos to be airred at sports and concert arenas across the country. I was responsible for the animation of the "Concert" promo, and teamed up with Emanuele Colombo on "Fight Hunger". These were then formatted into a myriad of different screen sizes that were specific to each arena.
For an ambient background animation, I also animated objects popping in and out of the Walmart spark (see GIFs below).
AGENCY Publics / Prodigious
CD Jeremy Filgate, James Tung
PRODUCER Hugh Broder, Laura Petraglia, Ali Horowitz
PRODUCTION COMPANY PepRally
CREATIVE DIRECTOR Erica Gorochow
DESIGN Chris Anderson
ADDITIONAL DESIGN Emanuele Colombo
ANIMATION Terra Henderson, Emanuele Colombo
PRODUCER Kathryn Henderson