1515 LOBBY SCREENS

VIACOM

This project presented the open brief of creating a series that simply needed to feature the Viacom logo. After presenting several concepts with moodboards, my idea of "kinectic sculptures" was selected. Drawing inspiration from modern art sculptors such as Wassily Kandinsky, I created a playful series of looping animations featuring the Viacom logo.

Each pair of animations spanned across two screens. This provided the opportunity to have the animation span across the lobby, leap-frogging the elevator banks.

ROLE: Art Direction, Design, Animation

CLIENT: Viacom 
AGENCY: Viacom Catalyst
CONTENT DIRECTOR: Matt Hanson
ART DIRECTION & ANIMATION: Terra Henderson

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